The “Doe Seus Centavos” (Donate Your Cents) campaign was developed for the Protea Institute in order to collect donations of rounded cents in the purchases of people with Mastercard who are interested in contributing to the Institute.

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The video was developed for integration with YouTube and some other media (Instagram and Facebook) and seeks emotional rescue through the colors of Protea's visual identity and the photographs of inspiring women. San serif typography and the application of motion design contribute to the construction of audiovisual identity.