The Magush Creative Solutions is a collective of friends, artists, communicators, and designers united with a common goal: to bring out the magic of communication. The Agency won the 3rd editions of the program “Da Classe ao Mercado / De La Clase a La Cuente” (From Class to Market) with a communication campaign for the Duratex company.

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The visual identity was inspired by the scenography, the artists, and the modern circus show, seeking fluidity, mystery, flexibility, the magic, and the surprise transmitted in the brand. The dynamism and the movement are translated into the “cloud of smoke” in movement featuring the animated logo. The colors that make up the gradient (purple, lilac, turquoise, blue and pink), while bringing tranquility, demonstrate proactivity and security. The typography is geometric with striking traits, contrasting with the organicity of the “cloud”.

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